SAINT LUCIA CRUISE PORT LAUNCHES HIDDEN DISABILITIES SUNFLOWER PROGRAM TO ENHANCE ACCESSIBILITY AND INCLUSION FOR ALL PASSENGERS

(Castries, Saint Lucia, August 10, 2026) – Saint Lucia Cruise Port (SLCP) on Friday, August 7th, announced the implementation of the Hidden Disabilities Sunflower program, a global initiative designed to improve accessibility and inclusivity for travelers with non-visible disabilities. Through this program, passengers who choose to wear a sunflower lanyard or pin can discreetly signal that they may require additional support, assistance, extra time, or understanding while navigating the port.

The Hidden Disabilities Sunflower was created in 2016 in the United Kingdom and has since been adopted by more than 330 airports, healthcare centers, government agencies and other organizations in over 90 countries worldwide. The Sunflower was specifically chosen as the program’s symbol as it represents happiness, positivity, strength, and confidence.

Many disabilities and chronic illnesses are not visible, yet individuals may still require support in a myriad of ways that significantly impact their travel experience, confidence, and sense of inclusion. Examples of hidden disabilities include Tourette’s syndrome, dementia, autism, lupus, anxiety disorders, vision or hearing disorders and Crohn’s disease. The Sunflower program provides a simple way for individuals to indicate their need for assistance without having to disclose specific medical details.

Lancelot Arnold, General Manager of Saint Lucia Cruise Port, said: “Saint Lucia Cruise Port is dedicated to delivering world-class service through our cruise tourism product, and that can only be achieved by creating an inclusive environment for all passengers who visit our shores. We hope that our involvement in this initiative not only remains at the port level but is embraced across our society. We will champion this cause and work to foster an inclusive environment for everyone across the tourism sector.”

In preparation for the 2026/2027 cruise season, SLCP will roll out the program through comprehensive training for port-related agencies and the installation of signage at all berths to raise awareness among staff and passengers alike. Through these efforts, SLCP and supporting agencies will be better equipped to serve all visitors, further ensuring passengers feel welcomed and valued.